Multicultural PR
News Distribution
Get your company’s news releases to multicultural and diverse media and its influential opinion leaders that are not targeted fully by mainstream newswires. We offer an effective supplement to mainstream wire distribution when you want your message to reach this niche audience.
Our cross-cultural public relations services will assist you with crafting your message that is culturally appropriate and non-offensive to diverse audiences in order to effectively outreach to this growing and powerful consumer market.
Our clients/events have received coverage in the following ethnic media outlets:
- Vietnamese
- Chinese
- Filipino
- Korean
- Japanese
- Pacific Islander
- Pan Asian
SERVICES:
- Facilitate “community buy-in”
- Develop press kits for ethnic & general media
- Pitch story ideas to ethnic and local media
- Solicit speaking engagements and appearances
- Issue customized press releases for each market
- Publicize news and company activities
- Design culturally appropriate promotional copy
- Write culturally appropriate copy for broadcast
- Plan and coordinate special events
- Act as ethnic media and community liaison
- Translate press releases for in-language media
- Provide cultural sensitivity training
- Recommend and coordinate ethnic media buy
- Recommend corporate participation opportunities
