California Association of Legal Document Assistants (CALDA) renews Walson Communications as PR Agency of Record

The California Association of Legal Document Assistants (CALDA) the time-honored organization for legal document preparation professionals and supporters of this profession, has renewed its contract with Walson Communications as its PR Agency of Record.

Walson Communications has performed PR and event marketing services for three of CALDA’s annual conferences, which resulted in significant media coverage, including TV and feature newspaper articles.  For CALDA’s 2009 mini-conferences held last September/October, Walson Comm helped CALDA launched the organization’s first social media campaigns, including a Facebook fans page and LinkedIn group as part of its public relations efforts

Starting in January, Walson Communications will continue to perform public relations and marketing services for CALDA, leading up to its 2010 conference later in the year.

About CALDA
Established in 1986, CALDA promotes growth, development, and recognition of the Legal Document Assistants’ (LDA – formerly known as independent paralegals) profession as an integral partner in the delivery of legal services. Membership consists of registered and bonded California Legal Document Assistants (LDA), Bankruptcy Petition Preparers, Social Security Disability Advocates, SSI Advocates, and sustaining members who support and enhance the LDA profession.